SOLAR HU by adidas Originals and Pharrell Williams

Adidas Originals and Pharrell Williams continue their collaborative Hu series for Fall/Winter 2018,reiterating their common belief that, through sport, we all have the power to transform lives. In describing the collection, Pharrell expresses his fondness for the peaceful, meditative nature of running. He seeks to combine the performance breakthroughs of adidas with the fearless colors, bold patterns, and stylistic flair of East Africa, where running is deeply ingrained in culture.

Pharrell’s unparalleled cultural reach and deep connection to creativity is embodied in two exclusive styles of footwear and one piece of apparel. The collection is expressed in confident tones of aqua, scarlet, yellow, collegiate green, and collegiate purple. adidas Primeknit material is reimagined to evoke a naïve, handmade sensibility—contrasted with the familiar adidas toolings and the established aesthetic markers of the collaboration.

The Pharrell Williams SOLARHU NMD evolves the iconic NMD style with a new, trail-inspired outsole and ribbed Primeknit fabric that evokes intricate weaving techniques in a clash of colors. Contrasting black-onwhite patches—inspired by running bibs—are emblazoned on the front of each pair and feature coordinated slogans like “MOTHER” and “LAND” or “EMPOWER” and “INSPIRE” or the Swahili words “MIELE” (forever) and “MBELE” (forward), all spelled out in alphanumeric text. The shoe also offers a TPU lace cage realized in complementary colors and a midsole comprised of Boost, adidas’ revolutionary energy-returning material.

At the same time, the recently released Tennis Hu is subtly reimagined with its East African inspiration in mind. Most strikingly, the pattern variations of its Primeknit uppers are designed to conjure a handmade look and feel. The shoe also features an EVA™ midsole, suede overlays at its heel and toebox, a unique lacing mechanism, and leatherized eye-stay lace holders.

Finally, the Pharrell Williams SOLARHU TT FZ Jacket combines adidas innovation and the collection’s stylistic codes into a lightweight, double-layered, woven track top. The collection marks the beginning of a Pharrell Williams SOLARHU journey that will ultimately encompass performance as well.

As Pharrell explains: “Africa is a beautiful continent and the origin of civilization. Running is a state of meditation. Why not go back to the motherland and take inspiration from such a vivid and rich culture? Why not create a tribute to this incredible sport?”

(di)vision, founded by Simon and Gio in 2018, is a design and fashion expression that showcase ready-to-wear collections.

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With a sustainable mindset, everything is reconstructed in Copenhagen from already existing items - providing a new context. With self-expression and In(di)viduality at its core, they strive to create genderless styles that are open to ones own interpretation.

Based in Copenhagen and bred from the constant exsposure of their everyday environment, (di)vision is the process of two, becoming one.

After winning the prestigious LVMH award for Young Designers, Doublet’s Masayuki Ino is ready to take over the world - and the Storm shelves - with yet another outstanding collection. This time for AW18.

HEAD HERE TO SEE OUR DOUBLET SELECTION

The AW18 collection is highlighted by hand painted prints on denim, a life jacket-style vest and the trademark Doublet embroideries.

A bold new vision of the foundations of American style, fusing the timeless iconography of Calvin Klein's legacy with the codes of youth culture. The offering takes high-impact cues from streetwear, juxtaposing graphic elements with quintessential, all-American silhouettes, through Raf Simon's eye for Calvin Klein.

The styles features a reimagined version of the iconic Brooke Shields image from the 1980’s Calvin Klein advertising campaign shot by Richard Avedon.

This is a countermovement. A new era of Sport Fashion. The Thunder takes an unconventical approach to design that disrupts and commands attention. It's loud color blocking, materials mixes and bright accents. It packs the power of a storm.

The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s Cell System running silhouettes and the PUMA x McQueen collaboration, the style is a reimagined pair of kicks with a bulky, unapologetic look and feel. The exaggerated tooling, the blown-up proportions and the loud color blocking reserve a spot for the Thunder on the international runways and streets.

Poolscapes brings together two bodies of work?The Pool (2002–05) and Poolscapes (2009–12)?by French-born, Brooklyn-based photographer Karine Laval (born 1971), both focusing on the motif of the swimming pool. Presenting public pools in urban and natural environments throughout Europe and private pools in the US in two distinct sections, the book is arranged chronologically and shows an evolution in tone and depth, from the photographic to the painterly.

The Pool series invites us into a sun-bleached public pool at midday, evocative of childhood memories and the experience of leisure and bathing. Gradually these geometric lines and familiar architectural structures give way to the abstract, often blurred shapes and colors of the Poolscapes pictures that oscillate between representation and abstraction. Here the pool becomes a metaphor, a mirror whose surface reflects the surrounding world but is also a gateway into a realm where bathers are distorted and fragmented

For Fall/Winter 18 we will see Raf Simons unveil his 'Youth in Motion' campaign, with lots of imagery from the now legendary Christiane F.-movie.

Christiane F. – Uli Edel’s visceral 1981 film (based on Christiane Felscherinow, Kai Hermann and Horst Rieck’s book Christiane F. – Wir Kinder vom Bahnhof Zoo) has long occupied a pivotal place in Raf Simons’ imagination. Simons, like many Europeans of his generation, was exposed to the harrowing world of Christiane F. in high school, where the film and the book were discussed as a part of the curriculum. Set in late 1970s, cold war-era Berlin – the Berlin of David Bowie’s Low, Heroes and Lodger – Christiane F. ultimately remains a cautionary tale, one that unashamedly and unapologetically depicts the realities of drug use and addiction.

THE 'YOUTH IN MOTION' COLLECTION IS AVAILABLE HERE

Images of Detlev and Christiane F., the film’s anti-heroes - as played by first-time actors Thomas Haustein and Natja Brunckhorst – populate ‘Youth In Motion’ as emotional markers for the persistent relevance - socially and psychologically - of Christiane F.’s story and Edel’s film.

Part of the proceeds from sales of the ‘Youth In Motion’ collection will be donated to organizations that support those in recovery from addiction.

The 1990 strange ways riot was a 25-day prison riot and rooftop protest at strange ways prison in Manchester, England. Strange ways was built to hold 970 inmates but at the time of the riot it housed more than 1,600, making it one of the most over crowded in Europe. The riots are referenced throughout in pieces such as the HM Prison Bomber, Rights Removed Tracksuit and T.W.W.D hat and t-shirt. Fight for what you believe in, even if the odds are against you.

THE ALL RIGHTS REMOVED COLLECTION FROM HOODLAB IS AVAILABLE HERE!

Hotel Casper's first collection ‘Paris’ is the culmination of The Good Life. In their own words, Hotel Casper is about a community feeling.

“We are an eclectic group. Los Angeles developed and worldwide evolved. Sewn in Sydney and hand printed by the law of Mike, in San Francisco - we focus on the arts, the feelings, and the good times.”

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The 'Independence Day' iteration of the adidas x Raf Simons Ozweego commemorates July 4th with a patriotic colorway and comes with printed socks.

This is a countermovement. A new era of Sport Fashion. The Thunder takes an unconventional approach to design that disrupts and commands attention. It’s loud color-blocking, material mixes and bright accents. It packs the power of a storm.