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In the midst of the FIFA World Cup in Russia, adidas is revealing its new football-inspired silhouette, the Sobakov.

Sitting on a wavy, chunky gum outsole is a thick knitted upper with seam patterns, reminiscing of the football designs with side-lacing system.Leather streaks wrap around the heel to form the notorious stripe branding, while fans won't go without recognizing elements of the revered Predator Preicision cleat.

adidas presents its YUNG series: the YUNG-1, coming in 2 colorways, and the Continental 80.

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Inspired once again by 90's and early 00's sportswear, adidas re-emerges from its archive with an updated upper from its 97's Falcon Dorf model. The chunky reworked design will be presented in orange/navy hues and navy/red/white, also resurrected from one of their own 90's running sneakers.

Alongside is the classic Continental 80, released in the 80's but better known today for being the main influence behind the YEEZY Powerphase. The pair features a soft premium leather upper with perforation vents, as per the OG style guide, accompanied by two-tone stripes and the throwback trefoil branding on side panels. A double cupsole and a terry cloth lining complete the retro and comfy feel.

street pic by @bleumode

First up in PUMA’s Autumn Winter Run The Streets line up is the TSUGI Jun Sport, worn by British drum and bass band Rudimental.

Roy Woods, OVO label protégé and 22-yr soulful wunderkid, is coming to Storm, Thursday June 14 at 4PM to meet+greet his fans AND present the strictly limited collab with us. The t-shirt will feature original Say Less / Storm Copenhagen artwork and will be available only from Storm.

Mens Pre-Fall 2018 collection from Off-White entitled "GLASS HOUSE" features sweatshirts, flannel shirts, oversized scarves, sweatpants and much more! With large logos and graphic prints amongst others, the collection makes also use of plaid patterns, which appear on shirts, along with the infamous “CHECK” branding.

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Soft Gallery is introducing the pre-fall capsule collection made in collaboration with the London-based illustrator, Felicity Marshall. A gender-neutral capsule that conveys Far East symbols and beyond, in anticipation to OPTIMISM, the AW18 collection.

LAUNCHING JUNE 6 @11AM CET

"Given the Oriental inspiration and the overall optimistic theme of the AW18 collection, it was only natural for us to think of Felicity. We hoped this could be interesting for her too, and we are over-the-top that she has accepted to work with us on this project.” says Barbara Hvidt, co-founder of the brand.

For this special collaboration with Soft Gallery, Felicity has mainly drawn her inspiration from the Far East culture. In her own, bespoke way, she is re-creating oriental symbols and combines them with non-oriental elements in an abstract, yet perfect symbiosis of colors, lines and shapes. Impossible turned possible - the collection conveys an abundance of optimism and free vivid spirit.

“I feel the four amazing artworks Felicity has created for Soft Gallery have both a classic and modern feel. I love the way she takes classic oriental motives to a new level with a Memphis style twist. The color palette of lemon yellow, teal, lilac and soft pink alongside with the primary colors are refreshing and cheerful.” says Barbara.

Felicity Marshall’s illustrations are printed on t-shirts, sweaters and tote bags. The collection differs from the traditional Soft Gallery size and runs on sizes 4, 6, 8, 10, 12 & 14y.

The capsule will be exclusively launched on the 6th of June online and in store with Storm.

Soft Gallery (see more)

Soft Gallery was established in Copenhagen in 2007 Tine Holt Møller and Barbara Hvidt, striving to bring the art to the eye level of kids and pass on wonderful and inspiring stories. A gallery of art on soft canvas brought to life by artists from all over the world.

Felicity Marshall (see more)

With radiant colors, bold blends, exquisite contours and shapes and great attention to detail, Felicity started as print design intern for Alexander McQueen. She has now worked for reknown Fashion and Publishing houses, among them Liberty London, The New York Times, Frieze Art Fair, Asos and many more.

Since the 90s frenzy shows no signs of slowing down, Adidas returns this time with a Womens version of its Falcon in "core black/light granite".

The model takes cues from past Raf Simons collections with fabric patchworks in soft retro colors, adding a strong style to Adidas' summer roster of coveted chunky silhouettes.

POLONAUTICAL REVIVAL

In the midst of its iconic reissue series, Polo is now presenting a limited-edition capsule collection in honor of its 1992 America's Cup sponsorship and the nautical collection that followed in 1993 — naturally dubbed CP-93 and inspired by the US team uniforms.

The reimagined sailor line stars unapologetic 90s designs: bold colors, riviera-inspired prints and vintage scarf motifs straight out of the Ralph Lauren archives.

Exclusive scents from Miller Harris

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From the city's rooftop to the hidden, lush green spaces of the capital, London perfumers Miller Harris have scoured the furthest reaches and hidden enclaves in the urban landscape to bring together HIDDEN (on the Rooftops), LOST (in the City) and WANDER (through the Parks), three innovative and highly evocative fragrances inspired by the concept of urban foraging. Foraging, or the gathering of wild food, has been essential throughout human existence and has enjoyed a resurgence of interest over recent years with the rise of the creative foodie movement. In the countryside, the wealth of wild ingredient is obvious, however, if one knows where to look, there are hidden treasures to be discovered in the city too...

Miller Harris' perfumers set out on a mission to create fragrances inspired by ingredients which can be discovered growing wild in London and this initial series of three fragrances are their interpretations. The starting points of a wider range of urban foraging-inspired scents, each of these perfumes presents a dynamic contrast between nature and the built environment and also examines the ways in which the two creatively co-exist. Just as the city sends tendrils ever further into Nature, so Nature surges back through the urban sprawl, pushing up through concrete cracks and finding unexpected oases in which to prosper, pulse and propagate. Strong, deep roots impel the pavement flower. Honey is made at rooftop apiaries. Wild fruits ripen behind locked gates, in parkland shadows, just over there...

In keeping with Miller Harris’ environmental principles, the packaging uses sustainable or recycled materials in surprising new ways, teaming up with Smile Plastics, whose unique composites are made from waste materials, from bottle tops to yoghurt pots, to create distinctive and beautiful fragrance holders which can be reused as keepsake boxes.

SUPER announces its latest limited edition, developed in partnership with STORM. The collaboration features two interpretations of the Fred design, one of SUPER's most distinctive frames of S/S18.

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The collab comes in playful textures and refreshing summer hues topped with colored lenses that'll only look sweeter under the sunlight.

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The collaboration between adidas and White Mountaineering evolves beyond adidas Originals to encompass the adidas TERREX line of innovative, technical outdoor performance.

Designed in Tokyo by Yosuke Aizawa since 2006, White Mountaineering unites design, utility, and technology to create outdoor-focused collections in technical fabrics.

adidas TERREX strives to envision breakthrough solutions for those who shape their own path in the outdoors—through climbing, trail running, mountain biking, or hiking.

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With this collaboration, White Mountaineering will infuse its singular sensibility with the bold innovations of adidas TERREX and the finest materials from its partners.

Emphasizing cushioning, stability, and breathability, the TERREX TWO BOA is a competition-oriented trail runner intended for mid- to long-distance trail runs. Its unique fit, with a snug heel and wider forefoot, ensures a smoother ride, while its innovative Boa® closure system allows for quick and easy adjustment. Its Continental rubber outsole offers extraordinary grip with a lug sole inspired by the Continental MTB tire “Baron Projekt.”.

A breakthrough in technology, the shoe simultaneously innovates in design, with its 3-D printed floating 3-Stripes motif, contrast-color TPU sheet, and a midsole wrapped in a “White Mountaineering” logo graphic. The shoe is available in two colorways: white/red/collegiate navy and white/core black.

TONSURE has joined forces with STORM for an all Danish capsule collection, ode to their love of Copenhagen.

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For the occasion, the "Copenhagen Teddy" has gotten a fresh and colorful makeover, presenting emblems of the capital city in the large reworked logo.

The Danish fashion brand Libertine-Libertine has teamed up with Storm for a capsule collection to be released this friday, May 4 at 11AM CET in store and online.

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