The New Traditional
Gestalten
BESIDE is one of the world’s most forward-thinking media brands on a mission to bridge the gap between humans and nature. Cofounded by creatives Jean-Daniel Petit and Eliane Cadieux, BESIDE has grown–in only a few years–from a printed magazine into a media brand encompassing an online platform, workshops, a festival as well as a cabins project at the crossroads of nature and culture.
BESIDE draw on their unique perspective to bring more than 36 of the world’s most iconic craftspeople into the spotlight. We learn how these traditions are being revived, sustained, and adapted by a new generation that wants to lead a more meaningful and sustainable life.
Divided into three sections–people, rituals, and objects–THE NEW TRADITIONAL focuses on the people reviving the traditions that bring us closer to nature and to one another. We meet Whang-od Oggay, the most authentic tattoo artist in the world, the Japanese lacquerware maker Takeo Kudo, and globe maker Peter Bellerby. The profiles also feature the designer of the PET lamp, Alvaro Catalán de Ocón, and Jim Denevan who brought the table to the farm. As Catherine Métayer, BESIDE's Editor-in-Chief, writes in her introduction, “From Kenya to Korea, from Iceland to Canada, realities and traditions are strikingly different. But practitioners share a common yearning, a common ground. They are part of a movement for a 'new traditional'.”
Specifications - Hardcover. 272 pages. Measurement: 21 × 26 cm
Gazelle Indoor
Adidas Originals
These adidas Gazelle shoes are a timeless classic reimagined for today. Suede and synthetic materials are overlayed on the satin upper with pinstripe details. The tooling features a bit of transparency — a nod to the Gazelle indoor trainer that differentiated itself from the '66 Gazelle's traditional textured midsole with its translucent gum outsole.
Pinstriped Gazelle shoes with contrast details.
Specifications - Suede/nylon upper and rubber outsole. Made in China.
Color - BRBLUE/FTWWHT/GUM3
Stylecode - IF9643
Marvel by Design
Gestalten
As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling. Marvel’s comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more.
Marvel By Design will celebrate the company’s visual language with an in-depth exploration of the design process behind the brand’s most recognizable graphical elements including logos, covers, lettering, layout, and color palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics.
Throughout the book, Marvel By Design will connect the dots between comic book culture and its undeniable influence in every creative field including the evolution of graphic design, editorial design, movies, and visual culture at large.
Specifications - Hardcover. 320 pages. Measurement: 24,5 x 33 cm
Jacquard Knit Blouson
Sacai
Jacquard knitted blousson with open sides and a relaxed voluminous fit.
Specifications - 100% Polyester. Made in China. Measurements (size 2) - Chest: 61 cm. Length: 43 cm.
Color - Brown
Stylecode - 24-07229
Eyes Closed
Byredo
An olfactory experience that emotes connection yet still confounds expectations. Eyes Closed echoes an idea of both the ancient world and the contemporary one in its construction.
Top notes of cinnamon and cardamom, two of the most antique of fragrances, have a primal immediacy redolent of close comfort and warm skin for both men and women. While carrot, orris butter and ginger at once complement the top, yet freshly cut through any notion of cloying – at its heart, this is a modern relationship of equals. A mysterious matching of papyrus and patchouli is at the base, similarly ancient and yet unexpected and modern in their complexity. Anchoring all with a gravitas, both compelling and cocooning.
Top: Cardamom, Cinnamon
Heart: Carrot, Ginger, Orris Butter
Base: Papyrus, Patchouli
Specifications - 50 / 100 ml. Eau de parfum.
Please note: Perfumes are only shipped to EU.
Samba MN
Adidas Originals
The adidas Samba shoes are living legends. Originally made for dominating indoor football pitches in the 1950s, they've since transcended their sporty roots and cemented their status as street icons. This pair keeps that reputation going strong with a smooth leather upper and durable rubber sole that provide timeless style and comfort. Whether you're headed to a match or a night out, these shoes connect you to over 70 years of history with every stylish step.
Specifications - Suede/leather upper and rubber outsole.
Color - Cloud White / Core Black / Gum
Stylecode - IF1953
Graphic Crew
Y-3
The loose fit invites layering, and ribbing on the hem and cuffs tailor the silhouette. The Y-3 logo sits in offset form on one side of the front. A relaxed-fit Y-3 sweater.
Specifications - Material: 100% organic cotton. Measurements (size M) - Chest: 64 cm. Length: 76 cm.
Color - BLACK
Stylecode - IZ3171
The SST Track Pants is made from nylon jacquard and cut with a loose fit for a relaxed feel. Side pockets and ribbed cuffs take a hold on classic style. Iconic track pants reinterpreted by Y-3.
Specifications - Material: 76% Nylon, 20% Cotton, 4% Elastane. Measurements (size M) - Waist: 84 cm. Length: 99 cm.
Color - BLACK
Stylecode - IV5611
Pocket Shirt
Y-3
Utilitarian style merges with modern design in the Y-3 Short Sleeve Pocket Shirt. The front takes shape with a clean-lined flap that conceals a snap closure, echoed by four pockets that snap shut. A short sleeve Y-3 shirt with roots in workwear.
Specifications - Material: 59% cotton, 33% nylon, 8% elastane. Measurements (size M) - Chest: 64 cm. Length: 73 cm.
Color - Black
Stylecode - IV5657
Cuff Pant
Y-3
The ribbing completes the drape of these Y-3 Refined Woven Cuffed pants, which are made from a soft wool blend in a canvas weave. Back pockets with press studs add a little extra to the simplicity. The fit falls from an adjustable drawstring waist, a zip fly and button closure.
Specifications - Material: Canvas weave of 50% recycled polyester, 30% wool, 20% polyester. Measurements (size M) - Waist: 78 cm. Length: 101 cm.
Color - Black
Stylecode - IN8752
Nylon Pant
Y-3
With a straight leg and loose fit, the Y-3 Crinkle Nylon Pants pay homage to simplicity and practical wear. They're made from a crinkle nylon material in a plain weave and designed with multiple patch pockets, from the legs to the back. Belt loops and a subtle Y-3 logo deliver the subtle final signoffs. Relaxed-fit Y-3 pants.
Specifications - Material: 100% nylon, Measurements (size M) - Waist: 80 cm. Length: 108 cm.
Color - Black
Stylecode - IV5838
GSG9 Low
Y-3
The GSG9 Low is a low profile shoe made from leather only with a soft feel inspired by the luxurious feel of soft leather gloves. The heel features the Yohji Yamamoto signature writing.
Significations - Leather upper and rubber outsole.
Color- Black
Stylecode - IE5663