SHOP HERE

Chinatown Market is a LA-based street wear brand, founded by a rising star of street fashion world, Mike Cherman. The brand is response to the market, Cherman’s answer what the customers want, and what they think is cool. As the main designer behind the brand, he wants to create more of a community, than boy’s club, and he wants to build diversity to the industry by hiring as many types off people as possible.

Now Chinatown Market joins forces with the industry legend, PUMA, to create completely new collaborative collection. The collection brings retro basketball style to the present time, with daring attitude and DIY feel. The collection brings out unique sneakers, which are the real eye-compilers of any outfit. The collection also includes a colourful basketball, with Chinatown Market's signature smiley face.

To everyone who participated in the Billie Eilish x STORM pop up - thank you for coming and being a part of an amazing day accompanied by joy, laughter, smiles, sun and singing!

SHOP HERE

Contemporary toothpaste brand, Selahatin is a blend of Nordic aesthetics and oriental spices. The name Selahatin originates from the founder, Kristoffer Vural’s grandfather’s name, and represents the mixture of Eastern and Western cultures.

Selahatin’s goal is to make everyday routines more elevated. Fusing classic spices with refreshening aromas, such as cinnamon, orange, and peppermint, makes brushing your teeth more exciting experience.

The first collection of toothpaste includes whitening toothpastes. Amorist, Escapist, and Hypnotist. All of the toothpastes are developed as a collaboration with Switzerland’s leading oral care company. In addition to the whitening agents, the formulas contain fluoride and antioxidants.

SHOP HERE

CHIMI is a Stockholm-based eyewear brand, founded by two childhood friends, Charli Lindström and Daniel Djurdjevic. Their goal is to bring reasonably priced, stylish eyewear, which still protect from the UV radiation.

Just Right is a completely new collaborative collection by Swedish supermodel Elsa Hosk, and CHIMI.

The vintage-style inspired collaboration features cat-eye shaped sunglasses, in three different colours; Just Blue, Just Red and Just Tortoise. The beautiful frames are finished with golden CHIMI logo and Elsa Hosk's initials. The lenses are 100% UV (400).

All the sunglasses are handcrafted in Italy by Mazzuchelli.

ONLINE AND IN STORE NOW

In 2000, PUMA launched Inhale, a running shoe with thick soles, exaggerated contours, and a daring material mix. Today PUMA is breathing a completely new life into this silhouette by reissuing it for the streets. Inhale, with its signature extreme curves in the midsole and pops of red in the upper, was designed to keep you on your toes and ready to move.

ONLINE AND IN STORE NOW
In Greek mythology, fragrances are often born from a combination of romantic poetry and metamorphosis.

Thus, mint's incomparable scent is said to corne from the nymph Minthé, who was transformed into a fragrant plant by the god Hades. Eau de Minthé was inspired by this myth, drawing on the scent of mint to reinvent an emblematic perfumery accord: fougère. At the very heart of the composition, the aromatic freshness of mint enhances the lively floral notes of geranium while patchouli softens this duo with its profound depths.

Olfactory Family: Fougère

Raw Materials: Mint, Geranium, Patchouli

Olfactory accident: Rose oxid

NOW AVAILABLE ONLINE AND IN-STORE!

Karhu introduces its new collection inspired by midnight summer colours.

The colours of the shoes are inspired by Finland’s twilight hours: glimmering orange, starry white and grey, set against a landscape of calm blue lakes with tree lined horizons.

The material selection in the collection features soft suede panels and air mesh for ventilation. The Fusion 2.0 and Aria receive a gum sole to complete the summer look.

Explore summer at midnight in a new pair of shoes! The “Land of the Midnight Sun” pack will be available on Friday, May 17th.

ONLINE AND IN-STORE

The RS Adilette will launch on May 17th.

NOW AVAILABLE ONLINE AND IN-STORE!

Reliving the 90’s visible running technology boom, Sports brand PUMA is bringing back yet another revolutionary sneaker from the era – the CELL Alien OG. A design that originally paved the way for futuristic sneakers in the world of running now returns as a renewed streetstyle staple.

When PUMA innovated the CELL technology, it was the most durable and resilient cushioning technologies of the day. Launched in 1998, CELL Alien OG was structured for high mileage runs with the CELL bubble packed through the heel for extra cushioning. When it first debuted, the silhouette was so revolutionary that even aliens were believed to have descended on earth to own a pair.

Today, over 20 years later, the sneakers have touched down with its original CELL cushioning technology, striking color mix, and super-fresh design. The silhouette remains true to the original colorway for the first launch, with PUMA BLACK-SURF THE WEB-PUMA WHITE and LIME PUNCH on the cell bubble and breathable mesh upper with suede overlays and synthetic leather overlays sits atop an EVA midsole and rubber outsole.

The CELL Alien OG lands in style May 16.