ADIDAS ORIGINALS BY 424 available at Storm 30th November.

For FW19, adidas Originals headed to Fairfax, Los Angeles to team up with one of the West Coast’s most sought-after brands, 424.

424 was co-founded by Guillermo Andrade, and for his first collaboration with adidas Originals, Andrade applied the same vision to three classic adidas footwear models. Despite his undoubtedly contemporary design instincts, Andrade leans on the cleaner, more refined aspects of his sensibilities, ensuring that each shoe feels utterly fresh while still retaining the timeless craftsmanship and attention-to-detail that has come to define adidas’ sporting heritage over the decades.

First up, Andrade turned to the SC Premier, an already minimalist model. In Andrade’s hands, the shoe is stripped back even further: one pair arrives utterly blacked out while the other is an all-off-white affair. Exterior logos of any sort are limited to a subtle laser engraved 424 logo on lateral of tooling and the co-branding on the tongue, which is also the only part of the shoe to feature a pop of color – the scarlet red patch that has become synonymous with the 424 brand in recent years.

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To celebrate the 60th anniversary of Motown, the iconic record label launched in 1959 in Detroit, Michigan by Berry Gordy Jr., Carhartt WIP will release a thirteen-piece capsule collection on November 14.

The collaboration honors a label that reshaped the sound of American pop music, diversifying by its airwaves in the process. To mark the collection launch, we reached out to Detroit native Kenny Dixon Jr. aka Moodymann and asked him to prepare a strictly Motown music Carhartt WIP Radio show, that displays his personal love for the label.

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Founded by Xavier Dufourcq-Chappaz, who also holds the position of artistic director, Suigeneris is an independent Luxury Author Perfumery brand. Macerated in the south of France, the essences blend feminine and masculine notes.

Suigeneris is a dynamic brand full of passion for new experiences that seeks to take things further and provide a conceptual perspective. A symbiosis of fresh energies and positivity. A perfectly controlled construction of addictive essences, in a modern and powerful black and white packaging. Their non-binary essences are a miscellaneous selection of the highest quality natural raw materials and synthetic molecules, working together as a Morse code to create a unique DNA construction for each fragrance.

Available online and in store.

Le Fix was founded in Copenhagen in 1999 by Benny Kusk, Rasmus Jacobsen and Jesper Holm, and from the very beginning the store on Guldbergsgade ?served as a framework? for the brand's history, which spans from design to art, street culture, tattoos, graffiti, music and clothing.

Today, Le Fix is ??an established name on the culture and fashion scene, but has managed to brand's mascot, Kaj, as the main focus. Kaj has been a part of Le Fix from the beginning and the logo for the collection illustrates Kaj as he started out, how he looks today and what he could become in the future.

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Created by Ted Young-Ing and Stefan Kehl, AER is an independent perfume house based in the heart of Berlin, Germany. By formulating their own recipes and sourcing own ingredients from all around the world they create unique, special scents design for a modern lifestyle.

The scents are proudly 100% natural, vegan and cruelty-free. All of their ingredients are directly extracted from plants, therefore the perfumes do not contain synthetics or chemicals. Sources come from small producers who value traditional techniques, sustainable gathering, and fair trading practices.

Available in store and online.

The ZX sneaker revive the retro-style look and features “I want, I can” slogan which was originally used in an Adidas campaign from the 80’s.

Staying true to the original innovative ZX spirit, the shoes feature a digitally printed midsole for controlled energy return. Adidas Primeknit upper in black wraps the foot with an engineered fit for targeted support that enhances movement. On right foot in orange "I WANT" text and "I CAN" in green on the left.

Danish streetwear brand BLS will release their VALHALLA collection thru Storm on Saturday OCT12.

The much anticipated movie, based on a Danish cartoon, premieres this week and is directed by very talented Fenar Ahmad of Underverden fame.

The lookbook images features actors in the movie Dulfi Jabouri and Josefine Lindegaard.

On Saturday October 5, Storm will be hosting a pop-up collab with the Danish rapper Emil Kruse. Emil Kruse will be greeting the fans himself from 10AM and onwards.

An Emil Kruse playlist and some demos that haven't been released yet will caress the Storm loudpeakers in the store.

SHOP HERE

Adidas continues to play with the line ZX 4000 4D in the upcoming release this Saturday. The ZX sneaker revive the retro-style look and features “I want I can” slogan which was originally used in an Adidas campaign from the 80’s.

Staying true to the original innovative ZX spirit, the shoes feature a digitally printed midsole for controlled energy return. Adidas Primeknit upper wraps the foot with an engineered fit for targeted support that enhances movement.