FRAME x Ben Gorham

Founder of BYREDO, swede Ben Gorham, has teamed up with LA denim label Frame and created its first menswear collaboration entitled "Away From His Hans" paying tribute to the all american Denim.

"Denim for me was always tied to that idea of the American cowboy" Ben Gorham states, and the collection is therefore inspired by rodeo life in the United States. Loaded with distressed jeans, patchwork, bandana print and cowboy imagery the rodeo inspiration stands out clearly.

Shop the collection online here

Two classics, PUMA and COOGI, launches a collaboration which honors Biggie Smalls and the golden age of hip-hop. Australian COOGI's sweaters are well-known for their vibrant colors and intricate knits, and have been worn by music legends, particularly present on the American hip-hop scene in the 80's and 90's. The collection features t-shirts, track jacket and the classic PUMA Clyde sneaker silhouette.

SUPER by RETROSUPERFUTURE "DREW MAMA HOT" - Launch 24th May

The brand new "MAMA HOT DREW" acetate sunglasses from SUPER by RETROSUPERFUTURE launches in Storm exclusively in Scandinavia. The series comes in four different colorways: black, cobalt blue, lime green and blazing orange, all with tone-on-tone lenses.

Available in very limited numbers - only 50 pairs in each color worldwide.

Shop the RETROSUPERFUTURE here

SUPER by RETROSUPERFUTURE is founded in Italy in 2007 by Daniel Beckerman and has become highly popular for its eclectic collection of colorful sunglasses. The glasses are entirely handmade in Italy in collaboration with some of the worlds best eyewear manufactures and experiments with new production techniques, finishings, materials and detailing. Furthermore the sunglasses have been added a layer of quality eye-protection by teaming up with the exclusive German lens company ZEISS.

Since 1971, Harpo has created unique accessories and jewelry. The pieces from Harpo are created with inspiration from the native Americans and their magnificent legacy.

Take a look at some of the styles

With a profound respect for the native Americans, Harpo aspires to be faithful to the original spirit. Through jewels and accessories, Harpo invites us to explore the South Western America.

The pieces are a celebration of the proud people who lived in harmony and accordance with the nature. Some pieces are made by artists from different Native American tribes, which uncovers the cultural richness and beauty, from the authentic people who are concerned with preservation of their history.

Harpo accesories are all unique and may differ in color and metal detailing.

Inspired by New York's sanitation workers uniform, Heron Preston releases a DSNY collection full of workwear essentials including hoodies, sweatshirts and t-shirts.

The idea to collaborate with an organization that keeps our water and cities clean, came as a result of an experience with a plastic bag in the ocean in Ibiza. All of the garments are created by using up-cycled clothing and donated uniforms from "Department of Sanitation New York".

Heron Preston wants, through this collaboration and collection, to give back to the city of New York. On an orange patch on the garments "Protect mother earth. Donate this garment when finished" is printed on to raise awareness.

The all white "Gum" edition of Reebok Zoku Runner Ultraknit.

adidas Day One

There’s a new day. There’s a new beginning. There’s Day One.

Change takes drive. adidas Day One is tailored performance for the court where making the shot is as crucial as making a statement. Our always-on, always-moving lives call for something more.

Intelligently engineered, Day One resides at the intersection of sports and leisure, placing adidas performance expertise in a lifestyle context. Each piece is executed with the key elements of style, attitude and innovation.

As always with Escentric Molecules, their new fragrances 04 is of both high perfection and subtleness.

“What I love about Javanol is its almost psychedelic freshness,” says Geza Schoen. “It smells as if liquid metallic grapefruit peel were poured over a bed of velvety cream-coloured roses.”

Escentric Molecules 04 celebrates the futuristic freshness of Javanol, a sheer sandalwood molecule, in two different fragrances. Javanol is a sandalwood-type molecule that retains the radiance and endurance of natural sandalwood, but is sheer and transparent like no sandalwood in nature.

Javanol is like Iso E Super, the molecule in Escentric Molecules 01, in some ways. Like Iso E Super, it comes and goes. The person wearing it loses the ability to smell it after a short while, only to re-connect with it later.

Javanol does not exist in nature. It was created in a laboratory at Givaudan in 1996.

Buy the fragrances HERE

From military style jackets to handworked embroidery of palm trees and parrots, Maharishi continues to mix delicate fabrics and upcycling with bold imagery.

In SS17 maharishi goes on a Tour of Africa, following American and Chinese military presence in the region. The U.S. and China pay inexorable amounts of money in annual rent for military bases to operate under the guise of supporting stability and infrastructure in the region, but trade interests are undoubtedly at play. Nomenclature across the collection is influenced by French colonisation and continued occupation of Africa.

Shop maharishi HERE

Alexander Wang, now being dubbed the wonderboy of sports fashion, again partners with adidas Originals on a bold, yet highly functional collection. The new drop 3 features a genious mix of athletic comfort, performance and fashion fabrics.

Across the selection of unisex apparel, including tracksuits, shorts, crop tops and sweatshirts, colorways are available in black, blue and burgundy. The iconic adidas trefoil logo has been inverted by Wang, again demonstrating a rebellious take on the brand.

The AW Run shoe is a deconstructed take on the modern running shoe, designed with a clean aesthetic playing off modern athletic style, with a sock-like upper flashing premium leather overlays. Energy-returning boost™ shows their sport influence and gives you a smooth stride.

FENTY X PUMA

"These are clothes that Marie Antoinette might wear in a parallel universe, where state-of-the-art gyms and whale-boned corsets lived side by side." So there you have it. Street regal.

So, what is Rihanna up to now? She's surely taking her role at PUMA to a new level, cooking up some aromatic blends with these new street regal styles. The Spring ’17 FENTYxPUMA collection merges sport silhouettes with the romance and grandeur of 18^th century France, and it is not going down quietly.

Rihanna, with PUMA's support, brings on her personal touch and creativity to the athletic world collaborating with PUMA to design and customize classic PUMA styles as well as to create new styles.

Being one of the Storm faves, 424 continues explore new land under the direction of founder and designer Guillermo Andrade.

The SS17 collection is showcasing his imaginative skills, taking inspiration from his childhood in Guatemala. As Guillermo states it was as a time where he struggled, his family living without running water and electricity, helping his handyman father out with construction and house painting.

Guillermo Andrade has turned these memories into a vibrant collection “The Painter” with strong signal details emerging from the workwear-themed drop.

424 AW17 pre-release in store and online

424's creative mastermind Guillermo Andrade visited the store for the exclusive pre-release of the AW17 "broken window theory". See pictures from the event here.

Spring / Summer / Autumn / Winter is a Helsinki and London based biannual fashion and culture magazine. The 11th issue features internationally renowned artist such as Benny Horne, Marcus Ohlsson, Maciek Kobielski, Benjamin Vnuk, Frederik Lieberath and Boo George.

Buy the S/S/A/W magazine here

Happily Ever After begins when you slip on our Disney x Stance Beauty and the Beast Collection, an anthology of socks inspired by the beloved timeless tale. Channel the mystery of Beast’s castle in luxe black lace and metallic gold details, the sartorial smarts of Belle in regal yellows and foiled rose prints, or the quaint French countryside with delicate embroidery and pastel hues. It’s a tale as old as time, reimagined for your modern-day retelling.

Shop the 'Beauty and the Beast Collection' by Disney x Stance HERE

Thanks to everyone who came out for our The Weeknd Pop-Up Shop this weekend!

Photo credit: Sophus Wolf for Soundvenue